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Your email list is probably underperforming. Here's proof.

Real flows, real numbers, and the exact strategy behind brands generating 20–40% of their revenue through email and SMS.

More deep dives into email and SMS marketing for eCommerce brands, covering the topics that didn't fit on our main blog page. Here you'll find additional flow strategies, platform comparisons, and specific tactics we've tested with real clients. Whether you're just getting started with Klaviyo or looking to fine-tune an account that's already live, these articles go into the details other guides skip. Everything here is written the same way we work with clients, plain, practical, and backed by real results, not theory.

$31M+ Generated

250+ Brands

20-40% Revenue From Email

The Klaviyo Flow Build Order: What to Set Up First, Second, and Last

Why sequencing matters more than which flows you turn on — the three-phase build order that separates accounts that compound from ones that stall.

5 min read Read the Klaviyo flow build order →

BFCM 2026: Early Trends & What to Start Planning Now

One client generated $113K in a single BFCM weekend, off a last-minute migration. Here's what mattered more than the timing

7 min read Read guide to make the most of bfcm →

8 min read Read more →

6 min read Read more →

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