How long should a giveaway last? – Tips to maximize your results

How long should a giveaway last - thumbnail

You are ready to grow your business but are wondering how long should a giveaway last? Should it be 1 week, 2 weeks, 1 month, 3 months or even 1 year?

What conventional wisdom says

I’m going to give it straight away to you – typically, the general advice is to keep it around one month. If it’s shorter, you may not have enough time to get enough participants. If it’s more, people might forget about your giveaway and won’t be so engaged.

How long should a giveaway last (IN reality)

That being said, not all campaigns should be 1 month long. There are several factors you should consider before choosing the exact length.

Type of giveaway/ contest

One of them is the exact type of giveaway or contest you are running. For example, if you are running a simple social media contest where people have to like a post and comment to win, then you should keep the giveaway short. Such giveaways are typically around 24 hours.

However, if you are running a viral giveaway contest and using a special contest software, then it only makes sense to make it longer. For example, 1 month. This will give enough time for the viral effect to kick in and to help you collect thousands of leads.

The higher the value of reward, the … the giveaway 


Another one is the reward you give away. The bigger the reward, the longer your campaign should be. According to rafflecopter:
– if your prize is valued at about 20$, the giveaway should be between 1-3 days
– if your prize is valued at 50$, then the giveaway should be between 7-10 days
– if your $250, it can be between 2-4 weeks
– for everything higher than 500$, run the giveaway for 1 month or if’s a lot more valuable than 500$ dollars, you can make it even several months.

I hope this article helps. Once you have chosen the length of your campaign, it’s time to choose what software you are going to use in order to create it. Have you thought about using this one?

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